Portfolio

Here’s a selection of some of my work—just a glimpse into the variety of projects I take on.

Healthy to 120 — The 1 Food

Senior Copywriter & Strategist

This high-converting YouTube ad introduces “Healthy to 120,” a groundbreaking men’s health guide. It successfully combines attention-grabbing copy with a compelling message that motivates viewers to take control of their health. The ad helped drive significant traffic and sales, emphasizing the importance of longevity and quality of life.

Marketing campaign for a luxury community in Australia’s Southern Highlands

Lead Marketing Strategist & Copywriter

I created a comprehensive marketing strategy and naming framework to drive buyer engagement and build brand cohesion. My contributions included developing the overarching concept, “The Heritage Collection,” as well as crafting targeted messaging, branding, and visuals tailored to diverse demographics. I conducted in-depth research to ensure local authenticity and connection. Deliverables included refined copy, sophisticated naming conventions, and marketing assets that aligned with Ashbourne’s core values. This multi-phase campaign showcased my expertise in storytelling, market research, and strategic branding for the real estate industry.

Brand identity and immersive storytelling for premium dining experiences

Senior Copywriter & Brand Strategist

For an upscale hospitality client, I developed high-impact marketing materials designed to captivate their target audience and establish a prestigious brand presence.

Sushi Umai Landing Page – I created an elegant, evocative web landing page for a high-end omakase restaurant in Chiang Mai, Thailand, seamlessly blending Japanese precision with Thai hospitality. By emphasizing exclusivity, sensory appeal, and culinary craftsmanship, this page was crafted to drive bookings, enhance brand desirability, and position Sushi Umai as a must-visit destination.

Babka Bliss Newsletter – I designed a refined, editorial-style newsletter for a boutique patisserie in Lyon, France, celebrating their signature chocolate hazelnut babka. Through rich, sensory-driven storytelling, this piece enhanced brand engagement, enticing food lovers and solidifying the patisserie’s reputation as a hidden gem in Lyon’s world-class culinary scene.Phalaenopsis flowers are brightly colored, suitable for indoor viewing, and easy to manage.

Why Boys Are Afraid of the dark

Ghostwriter & Editor

I ghostwrote and edited this suspenseful horror novel about four boys confronting a dark force in their town. My work shaped the intense narrative, ensuring it was gripping and polished for publication.

Space family armstrong

Co-Writer

As co-writer of this satirical comedy pilot, I helped craft a witty spoof on 1960s sci-fi and American culture. The script was a ScreenCraft Pilot Launch Quarterfinalist and a Cinequest Top 50 Semi-Finalist, recognized for its clever humor and nostalgic nods to classic sci-fi.